WHAT WE DELIVER

We’re delivering the New Paradigm for building sustainable cities and communities through regenerative design.

We are a Creative Agency founded by Strategist & Writer Yasmin Jones-Henry.

As a journalist, writing for the Financial Times, How To Spend It, House & Garden UK, Guardian UK, Crafts Magazine, Yasmin’s specialism covers macroeconomics, material innovation (ESG), foreign direct investment, luxury and ethical fashion.

As a senior strategist, Yasmin has worked for Futurecity, ING Media and RÆBURN, developing a specialism in delivering placeshaping strategies and cultural programmes in support of regeneration, the circular economy and social value for local communities.

COMPOSITION | MATERIALITY | REGENERATION

We CURATE content, cultural programmes and exhibitions

We CREATE strategies, design concepts & brand identities

We CONNECT creatives with the capital they need.

As an incubator we assist them in getting their products to market

Services: Research // Editorial // Content Creation // Strategy Development // Brand Identity // Design concepts //Graphics Design // Typography // Market Intelligence // Trend Reports // Consultancy

Previous clients: Cadogan Estate, Conde Nast Property, Heart of London Business Alliance, RÆBURN

OUR COMMUNITY #TheCollective

Through our initiative Citizens of Hope we support #TheCollective of entrepreneurs and artisans working to deliver social value in the support of the circular economy. Our community of designers, strategists and consultants bring expertise, experience and welcomed disruption to their respective fields.

In November 2018 Yasmin published the 1st Edition of #TheCollective inspired by the vision of creatives and investors coming together to collaborate to regenerate our society. #TheCollective has evolved into our curated community of disruptors, designers, decision makers and trailblazers working to improve their respective industries. Through her co-creation of The Lab E20 with award winning designer Christopher Raeburn, the member organisations and creative start-ups profiled in #TheCollective (such as Akojo Market, Loanhood and Intoart) , have found a hub, a platform and incubator for further investment, support and cross-sector collaboration.

OUR VALUES

Creative Enterprise + Low Carbon Lifestyle

We are guardians and protectors of the creative community, and the creative economy. We believe the answer to building sustainable communities and sustainable cities resides with the freedom to create, to transform and to enable and nurture creativity within our societies as designers – creatives – are the world’s natural solution providers. Our commercial strategies are underpinned by this belief.

Social Enterprise + Sustainable Luxury

People first, profit second. Luxury is no longer about the acquisition of material possession, but the quality of life of the maker and the consumer, quality of product and the immersive experience. We support investors, developers, brands and businesses in delivering this offer, through developing new systems and new ways of doing business. 

Circular Economy Principles + Regenerative Design

Designing out waste from the inception, concept and ideation is our specialism. We develop, support and promote business practices that deliver circular design principles, while facilitating regenerative design, across agriculture, architecture, fashion and technology.